How to Land a Job using Social Media
In today’s word, social media plays an important role. We use it to connect to old friends, and to show off our lives. We ever use it to fill the hours of the day, even if we have a minute to spare, we can usually be found on social media, either liking our friends photos on Instagram, following their lives on Facebook, or posting our opinions on Twitter. While some may say that today’s generation is addicted to Social Media, the truth is that it is just a way of life for us.
However, despite of the number of hours we spend on social media, not a lot of us utilize the medium to our benefit. Sure, it is a source of enjoyments, but did you know you can also use it to land a job? And not a job in social media, but rather any job if you put your mind to it.
Here are certain ways you can use social media to get a job:
Follow companies you want to work with
Today, nearly every company worth its salt will be on social media. It is a good way to interact with its customers and to create brand awareness. Hence, you should start following the companies that you want to work with. This will have a couple of benefits, one, you can keep updated on any and all news about the company, such as new products and business developments. You should know as much as you can about a company you will interview, this will allow you to do the prep work for when you go to interview with that said company.
Second, a lot of companies use social media to post about job opening and recruitments first, before hiring head hunters. This will give you the benefit of knowing about job opening as soon as possible so that you can jump on that opportunity and not miss it.
Follow the company’s management team
Similarly, like the companies themselves, most of the company’s management team will also be on social media, at least on LinkedIn if nothing else. If possible, you should follow them as well. Firstly, because this will allow you to get to know more about them, which is always a great way to bond with them. For example: if you know your interviewer likes sports, you can also connect to them on that. Recruiters are more likely to hire someone they have a real connection with rather than just someone they know nothing about.
Secondly, you can follow their careers and developments. Such as if someone posts about leaving their job at X company, you now know that the company has a job opening that they might be looking to fill, or if someone posts about a promotion, they may be looking to hire like-minded people to fill out their team. Both of which are opportunities that you can jump on.
Have a clean account
However, when you are following their accounts, remember that they can see you accounts as well. Also, more than 75% of recruiters admit to using social media for recruitment, which means that for any job you apply to, chances are they will go through your socials. So ensure that you have clean accounts. This means that you should remove those embarrassing photos from Spring Break. Basically you should remove, or at least tone down anything on your social media accounts that make you seen unprofessional. You want to come across as someone who is fun but nor reckless.
Put your accounts to work
There is no point in having social media if you can put it to work for you. Did you know that you can use your social media accounts to show off your skills and knowledge? How you ask? Well, an artist can show their work off on Instagram or Facebook. A writer can show of their work in Twitter or Tumbler, or even Medium.
However, this does not only apply to artists or creative professionals. Regardless of the field you are in, you can utilize social media accounts. Write article about what you know and post them on a blog or on LinkedIn. Link to articles about developments in your field and share your opinions about it. Show that you constantly keep abreast of news and developments in your field and that you are worth your salt. If people follow you on social media and like what you post, chances are they may approach you first when a job opportunity pops up.
In addition to that, you should build up your network. Follow people in your field, leave comments on their posts, get them to get to know you. However, this must be done carefully and organically, after all you don’t want them to think that you are cyber stalking them, otherwise all your hark work will be for not.
The objective here is to build an online network similar to what we build offline. You know get to know people, who may know people in the industry. This way you get access to more people and they may be able to guide you to a position when that pops up. You never know where an opportunity will come from, so it’s better to have all avenues open.